he label Ben Sherman was funded by Arthur Bernard Sugarman. In 1963 Arthur Bernard Sugarman began making shirts in a Brighton factory. By the late ‘60s the Ben Sherman mens shirts had become a fashion icon, helping the brand to be consolidated as a global fashion brand. True to its origins, Ben Sherman clothing designs often feature the colors of the Royal Air Force, known as the mod target. Ben Sherman is also associated with music, especially rock and roll. From its beginnings the brand has been tied to the music industry and cultural movements of the time. From ‘mod culture’ to ‘Cool Britannia’, Ben Sherman has been a perfect combination of fashion and rock and roll.

Today Ben Sherman is an international lifestyle brand. The company produces men and women’s clothing, footwear, accessories and children’s clothing line. The Ben Sherman boys collection has become extremely popular for its quality and modern designs. The brand has also been getting attention for its tee shirts for men which now have unusual and elaborate designs. In addition to clothing, Ben Sherman has also become a leading brand in footwear manufacturing. The company has been trend setting for years with their sneakers for men and leather boots for men.
In 2007 Ben Sherman launched a new brand logo called ‘The Plectrum’ honoring the brand’s ties with the music industry over the past 5 decades.