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Ray-Ban

First released in 1937, Ray-Ban sunglasses quickly became an icon in the pop culture and fashion worlds. But that wasn’t exactly the brand’s intention. In the 1930s, US Air Force pilots reported that the glare from the sun was giving them headaches and altitude sickness. A new kind of glasses was introduced with green lenses that could cut out the glare without obscuring vision, and the Ray-Ban brand was born. Over the course of time, the anti-glare eyewear jumped from military function to popular fashion without losing any of its trademark effectiveness. The brand adapted with the changing times and expanded to include a surplus of styles for men, women, and children. From James Dean and Audrey Hepburn to Bob Dylan and Clint Eastwood, Ray-Ban has proven to be the trademark accessory for cultural icons time and again.

Ray-Ban

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