Founded in New York City in 2003 by Will Snyder and James Roven, J. Fold incorporates a serious focus on fashion accessories but retains a light-hearted theme in all of its products. The brand uses popular culture combined with historical design elements to create a line that has been widely successful with the urban, sophisticated male. J Fold differentiates itself by exclusively focusing on men's accessories, and pours all of its creative energy into keeping it fresh and original. Sports cars, vintage sneakers, and other modern pieces have influenced the design team. Certain styles relate directly to the everyday man: the Wingtip collection honors the traditional work shoe, the perforation patterns that are common in men's dress shoes have made appearances in several different models, and the entire Nubuck line represents the worker's boot. Functionality and durability remain at the centre of the collection, resulting in a masculine, understated style that pays homage to tradition and strength with a grasp on modernity. "Te Original Sportswallet conveys a sense of good taste and individuality."