Creative Recreation was launched in the fall of 2002 in order to fill a void in the footwear market. Creative Recreation shoes grew from the concept that this generation wasn't going to follow the same old well-traveled roadmaps of previous times. A new journey beckoned for Creative Recreation mens shoes and Creative Recreation women's shoes to embrace fashion-freedom and a design approach that blurs the rules. The three founders set out to innovate the market and were able to incorporate the comfort of an athletic shoe with the materialization of a dress shoe to create the ultimate crossbreed resulting in the men's Creative Recreation and women's Creative Recreation shoe collection.