Ben Sherman was funded by Arthur Bernard Sugarman. In 1963 Sugarman began making shirts in a Brighton factory. By the late 60's Ben Sherman stores had become a fashion icon, helping the brand to been consolidated as a global brand. True to its origins, Ben Sherman clothing designs' often feature the colors of the Royal Air Force, known as the mod target. Ben Sherman usa is also associated with music, especially rock and roll. From its beginnings the brand has been tied to the music industry and cultural movements of the time. From mod culture to Cool Britannia, Ben Sherman has been a perfect combination of fashion and rock and roll. Today Ben Sherman new line is an international lifestyle brand. The company produces men and women's clothing, footwear and accessories. The Ben Sherman boys collection has become extremely popular for its quality and modern designs. The brand is getting attention for its men's t-shirts which now have unusual and elaborate designs.