Edgar Ramirez founded Barba Norteña in 2011 with the purpose of incorporating the culture and music of his Mexican roots into fresh clothing designs that exude confidence. After playing in a band with his brothers for many years, Ramirez gained the nickname “Barba Norteña” due to his love for regional music and distinctive beard (as seen on the brand’s logo). From trendy trucker caps to graphic tees, the brand sets itself apart with eye-catching prints and a unique kind of creativity.